How do brands get discovered in a world where ChatGPT, Gemini, and Perplexity are rewriting the rules of search? In this episode of the SuperMarketers Podcast, host Gen Furukawa sits down with Caelean Barnes, CEO and Co-Founder of Gauge, the leading platform for LLM visibility. Caelean shares groundbreaking insights into how large language models pull in content, why AI search works differently from Google, and what marketers must do now to stay visible in AI-powered answers. We explore the new playbook for Answer Engine Optimization (AEO)—from writing content that targets long-tail queries, to refreshing existing assets, to leveraging social sources like Reddit and YouTube. Caelean breaks down why mentions matter as much as citations, how brands can win visibility faster than in traditional SEO, and what marketers should know about the coming wave of AI ads. If you’ve ever wondered how your brand can show up in ChatGPT or Perplexity answers—and what practical steps you can take today—this episode is your roadmap.
Find Caelean Barnes on LinkedIn: https://www.linkedin.com/in/caelean/
Gauge is the comprehensive AI SEO platform that tracks brand mentions across four major AI engines: ChatGPT, Perplexity, Google AI Overviews and Gemini. Boost Your AI Visibility - https://www.withgauge.com/
Highlights:
01:05 — How Gauge reverse engineers AI answers to uncover why some brands get mentioned while others don’t.
04:11 — Why personalization in ChatGPT makes manual tracking nearly impossible without anonymous data.
05:28 — The hidden value of showing up in top-of-funnel AI answers even when clicks disappear.
07:02 — If you only had five hours a month, here’s the single most effective lever to grow AI visibility.
09:15 — The “fat tail” effect in AI search and why cracking the top 50 matters more than ranking #1 on Google.
18:47 — Case study: how one brand tripled AI visibility in two weeks and what it reveals about the future of search.
Stop Publishing Content. Start Engineering Demand with SuperMarketers. SuperMarketers is the AI Content Engine for B2B SaaS. Built to rank, answer, and convert. Learn more at www.supermarketers.ai
Connect with Gen Furukawa: https://www.linkedin.com/in/genfurukawa/