In this episode of SuperMarketers, Gen Furukawa sits down with Josh Ebner, founder of Sharp Sight Labs, and a true data science veteran turned fractional Chief AI Officer. Josh shares his 20-year journey from analytics to AI, why traditional SEO is losing ground, and how marketers can pivot toward more effective content strategies using LLMs, RAGs, and even clustering models. We get deep into: - Why LLMs aren’t the one-size-fits-all AI solution - How marketers can use machine learning for churn, segmentation, and GTM strategy - Practical steps to build AI workflows that actually reflect your brand voice - The future of “zero-click” SEO and how to stay visible in a world run by answer engines Whether you're a marketing leader or an AI-curious creator, this is a masterclass in bridging technical AI with real business outcomes.
Show Highlights:
5:13 – Why SEO is breaking: AI-generated content, noise in SERPs, and Josh’s pivot to LinkedIn
10:40 – Josh’s AI content workflow: repurposing blog posts into LinkedIn posts using ChatGPT
17:00 – What is RAG (Retrieval Augmented Generation) and how it helps encode brand voice into AI outputs
21:00 – Data prep for vector databases: chunking content, using parsers, and why this step is critical
25:00 – How marketers can use segmentation and clustering models for better GTM strategy
32:00 – When LLMs work well: text generation, summarization, sentiment analysis, and chat transcript insights
34:00 – The future of LLMs in orgs: how they could replace middle management through summarization
📍 Visit Josh at Sharp Sight Labs
🤝 Connect on LinkedIn: Josh Ebner