SuperMarketers.ai: Your Roadmap to AI-Driven Marketing

The End of Traditional SEO: How AI is Reshaping Content Marketing with AirOps

Episode Summary

Traditional SEO metrics are dead. In this episode, I sit down with Eoin Clancy (Head of Growth) and Josh Spilker (Head of Content & SEO) from AirOps to explore how AI is completely transforming content marketing. We dive deep into Answer Engine Optimization (AEO), the rise of "AI-proof" channels, and why your content strategy needs a complete overhaul. Learn about the new role of "10x Content Engineers," the four pillars of winning content, and tactical strategies for optimizing content for AI overviews, ChatGPT, and Perplexity. Plus, discover the one-hour SEO strategy that delivers maximum ROI and why 95% of AI-cited content was updated in the last 10 months.

Episode Notes

Key Takeaways:

• AI-Proof Channels: Events, referrals, and trust-based marketing are emerging as "AI-proof" channels
• The 95% Rule: 95% of content cited by AI agents has been updated in the last 10 months
• Four Pillars of Winning Content: Unique/authoritative, persuasive (to both humans and AI), well-structured, and properly cited
• Content Engineers: New role combining AI knowledge, content expertise, and business process optimization
• AEO vs SEO: Answer Engine Optimization requires optimizing for multiple AI agents, not just Google

Tactical Strategies Discussed:

• Using Google Search Console to find high-impression, low-click pages
• Internal linking as an overlooked SEO win
• Schema markup and proper H1-H4 structure for AI agents
• Content refresh frameworks (low/medium/high effort levels)
• Voice memo workflows for content creation
• Custom GPT projects for content strategy

• AirOps website: airops.com
• Benchmark your top pages against
the best in SaaS—and see what’s costing you visibility: https://www.airops.com/answer-engine-visibility