On today's episode of the SuperMarketers podcast, host Gen Furukawa interviews Mason Yu, a digital marketer who transitioned from being a professional violinist to leading SEO at ClickUp. Mason shares how he taught himself marketing while still performing in a string quartet, then joined ClickUp and implemented a programmatic SEO strategy that 10X'd traffic for the company. You'll learn: - How Mason identified an opportunity for programmatic SEO at ClickUp despite initial skepticism - The step-by-step process for setting up a programmatic SEO campaign using Google Sheets - Tips for creating high-quality AI-generated content at scale - Key metrics to track like indexing rate, rankings, and traffic for programmatic SEO - How to get comfortable implementing programmatic SEO starting small and scaling up - Mason's favorite use cases for AI in marketing beyond programmatic SEO This conversation provides digital marketers with practical strategies and valuable mindsets for leveraging AI to achieve growth and efficiency. Tune in to hear the fascinating career journey of this creative marketer pushing the boundaries of SEO.
Mason Yu is a growth professional with extensive experience in SaaS, the creator economy, and music, who loves to build products and businesses. He works on the SEO Product at ClickUp, and is pursuing his MBA/CS at Chicago Booth School of Business focused on product management, marketing strategy, and computer science.
Find Mason on Linked In
Highlights from the conversation:
02:49: Exploring Programmatic SEO
07:31: Programmatic SEO Strategies
11:24: Overcoming challenges with Programmatic SEO
20:17: Mason's Favorite use Cases of AI in Marketing
24:46: AI Tools and Resources for Marketers