Zach Wright, Head of Demand Gen at Reveal.ai joins the show to we explore innovative ways to leverage AI in marketing. Zach is a one person powerhouse, leading all Go To Market activities for a high growth AI tool, Reveak.ai. He shares his experiences using various AI tools to scale content creation, personalize outreach, and gain deeper customer insights. From transforming podcast transcripts into multiple content formats to using AI for website analysis, Zach provides practical tips for marketers looking to enhance their efficiency and effectiveness using AI-powered tools. In this episode, you will learn: - How to use AI tools like Descript, Claude, and Anthropic's prompt builder to efficiently create and repurpose content across multiple platforms. - Strategies for personalizing outreach and sales efforts using customer insights gathered through AI-powered analysis of conversations and website content. - Techniques for developing an "AI-first mindset" and setting up automated workflows to increase productivity in marketing and sales tasks.
6:01 - Exploration of how to use customer insights in marketing
11:05 - Zach explains how customer understanding manifests in marketing efforts
15:48 - Discussion on personalization in outreach and scaling efforts
21:13 - Explanation of Anthropic's prompt builder and its benefits
26:36 - Exploring different ways to use customer conversation transcripts for content creation
31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset"
35:57 - Discussion on creating SOPs and improving processes with AI