SuperMarketers.ai: Your Roadmap to AI-Driven Marketing

How To Create AI Personas to Scale Your Marketing with Michael Goldrich

Episode Summary

Michael Goldrich is an AI and marketing expert who founded Vivander Advisors to help companies integrate generative AI through his 5-step blueprint process to increase productivity and efficiency. He is also an accomplished author and speaker, best known for his book “Too Many Hats, Too Little Time,” which offers business leaders strategies for leveraging AI personas to drive growth. In this conversation, you will learn how to leverage AI personas and generative AI to take your marketing to the next level, including how to implement practical AI tips for marketers, including using AI tools for PR, content creation, campaign planning, and more. Discover creative ways to maximize your time and output with virtual teams.

Episode Notes

Michael Goldrich on Linked In
Vivander Advisors

Show Highlights:

• 3:45 - Michael's background and experience with AI
• 6:30 - The 5-step process for implementing AI
• 10:15 - AI use cases and opportunities for marketing teams
• 13:30 - Low-hanging fruit for marketers to get started with AI
• 17:00 - Granular details on prompts and best practices
• 20:30 - Transition to focusing on the book “Too Many Hats, Too Little Time”
• 23:00 - Real-world examples and applications
• 26:30 - Recommendations for tools and strategies for marketers
• 30:15 - Where to learn more and the book details