In this episode of the SuperMarketers Podcast, host Gen Furukawa speaks with Hikari Senju, the Founder and CEO of Omneky. This discussion delves deep into the transformative world of AI-powered marketing, offering listeners invaluable insights into the future of data-driven creative strategies. Hikari shares his expertise on how AI is helping creatives with data-driven creative strategies, from generating personalized content at scale to optimizing ad performance across multiple channels. Listeners should tune in for three key reasons: - How AI builds on performance data to generate new creatives that reflect optimal design elements and messaging - Strategies for using AI to streamline the creative testing process and quickly achieve optimal performance - The importance of building a comprehensive brand model that AI can use to generate on-brand content consistently Hikari emphasizes the value of creative scale, explaining how Omneky platform enables businesses to "scale to more audiences and potentially market more products." This episode offers a comprehensive look at how AI is transforming marketing, balancing the power of data-driven automation with the enduring importance of human creativity and psychology in crafting effective marketing strategies. Thanks to our sponsor, Landbot. Save time for your teams and cut operating costs automating conversations across the entire customer journey. https://bit.ly/4dRYGJw
Show Highlights:
2:09 - Current AI capabilities in marketing
4:40 - Building effective brand assets for AI
6:53 - Analyzing marketing metrics with AI
9:06 - The future of personalization in advertising
10:55 - Limitations and potential of AI in marketing
14:27 - Integrating AI with existing marketing automation
17:54 - Advice for marketers to stay ahead in AI
21:51 - The enduring importance of human elements in marketing