Dive into the world of AI-driven marketing transformation in this SuperMarketers episode featuring Tyler Fisk, Co-founder of Light Magic.ai. Uncover how AI and automation are not just buzzwords but key drivers in modern SaaS and e-commerce strategies. From Tyler's unique journey at the AI Exchange to the creation of Light Magic.ai, this episode is packed with actionable insights and forward-thinking approaches. In this episode, we cover: - How to develop a 'voice paragraph' to ensure AI-generated content aligns with your brand's tone, significantly enhancing the authenticity of automated communications. - The power of AI in automating customer interactions and back-end operations, illustrated by real-world applications like Formless AI and vision-based product descriptions. - Strategies for leveraging AI tools like ChatGPT and custom GPTs for marketing, understanding their potential to reshape content creation, and customer engagement.
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