In this episode of the SuperMarketers podcast, Paris Childress, CEO of Hop Online, shares how his agency is tactically making AI an instinctive part of daily operations. From transforming content creation to strategic planning, Paris shares how his 30-person team embraces AI without fearing replacement. Learn how they're using custom GPTs for customer profiling, discover their approach to faster keyword research, and understand why building an "AI council" might be the key to successful organizational adoption.
Show Notes:
4:00 - Building an ICP Matrix with AI: Understanding customer profiles
8:00 - How To Use client call transcripts to build better AI outputs
14:00 - Creating an AI council: Getting 30 people on board without fear
16:00 - Using GPT-4 as a strategic thought partner for agency transformation