In this episode of the Super Marketers Podcast, host Gan Furukawa interviews Sean Tepper, CEO and founder of TYKR, a financial investment platform. Sean Tepper is the Founder and CEO of Tykr, a software that helps people manage their own investments with confidence. He originally created Tykr as an Excel sheet in 2016 to save time with investing. After four years, he made consistent returns ranging between 15% and 50% per year. In 2019 he started sharing this Excel sheet with other investors and everyone asked “When are you going to turn this into a software to share with others?” Tykr took about one year to build and officially went live in 2020. Today, Tykr has over 9,000 customers in over 50 countries. He discusses content marketing strategies involving AI for YouTube and SEO, leveraging tools like OpenAI, Google Trends, and transcription services to streamline operations and enhance marketing efficiency. Sean also offers insights on using AI to generate and optimize content for higher engagement and better search rankings. The episode is a comprehensive guide on how AI-driven content strategies can lead to substantial growth and customer acquisition in the SaaS industry. Thanks to our sponsor, Landbot. Save time for your teams and cut operating costs automating conversations across the entire customer journey. https://bit.ly/4dRYGJw
Check out Tykr: https://tykr.com/
Show Highlights:
00:00 Introduction and Guest Welcome
00:19 Sean Tepper's Background and Journey
02:24 Ticker's Growth and Features
03:49 Marketing and AI Integration
04:17 Content Creation Workflow
06:47 SEO and Content Optimization
10:39 Leveraging AI for Content
19:53 Learning Resources and Final Thoughts