SuperMarketers.ai: Your Roadmap to AI-Driven Marketing

Mastering Content Creation in the Age of AI: Insights from SEO Expert Greg Brooks

Episode Summary

In this episode of the SuperMarketers podcast, host Gen Furukawa interviews Greg Brooks, CMO and co-founder of Search Tides, about the evolving landscape of SEO and content marketing in the age of AI. Greg discusses how AI is reshaping search behavior, content creation, and brand strategies. He emphasizes the importance of creating valuable, experience-driven content that aligns closely with a brand's core topics. Greg also shares insights on using AI tools effectively in content creation and predicts how AI will influence future market dynamics and consumer choices. Tune in to learn: - How to use AI tools like ChatGPT to enhance content creation while maintaining authenticity and expertise - Strategies for identifying and focusing on core topics to improve SEO performance - The importance of brand equity and standing out in an increasingly AI-driven marketplace

Episode Notes

Greg Brooks on LinkedIn

SearchTides Website

Highlight Timestamps:

• 3:45 - Greg explains how AI is changing search behavior and the importance of creating efficient, valuable content
• 9:15 - Discussion on the process of identifying core topics and creating content strategy
• 16:30 - Greg shares a real-world example of content strategy using personal lending as a topic
• 23:45 - Insights on the future of commerce and how AI will impact company growth and consumer choice
• 28:30 - Greg's perspective on the importance of brand equity in the future of marketing