Host Gen Furukawa is joined by Sam Viskovich, Founder and CMO of UTTR, a demand gen and rev ops agency for B2B SaaS companies. Sam shares how AI can be leveraged to improve marketing efforts, the challenges in implementing AI, and the importance of data integrity for effective personalization. Sam also shares his personal use of AI tools in his day-to-day work and the key traits he looks for when hiring marketers.
2:00 - The philosophy behind UTTR's fractional team approach
4:50 - Areas where AI is useful for marketers (ideation, copywriting, analysis)
11:00 - The promise and challenges of personalization at scale
17:30 - The importance of creativity in digital advertising
24:40 - How Sam stays up to date with marketing and AI developments