In this episode of SuperMarketers.ai, we dive deep into the world of AI-powered social media moderation and engagement with Matthew McGrory, CEO and Co-Founder of Arwen. Matthew shares his expertise on creating safer online spaces for brands, boosting engagement, and effectively leveraging AI tools in marketing strategies. From practical insights on using retrieval augmented generation (RAG) to conducting AI experiments and balancing human oversight with AI automation, this episode is packed with valuable information for marketers looking to level up their social media game. What you'll learn: How AI-powered content moderation works and its importance for brand safety Techniques for using retrieval augmented generation (RAG) to provide brand-specific responses Strategies for balancing AI automation with human oversight in social media management Tips for effective prompt engineering and human-reinforced learning in AI tools How to use AI for creative storytelling and more efficient marketing campaigns This episode offers a comprehensive look at how AI is transforming social media marketing, providing both theoretical knowledge and actionable advice for marketers at all levels. Thanks to our sponsor, Landbot. Save time for your teams and cut operating costs automating conversations across the entire customer journey. https://bit.ly/4dRYGJw
Timestamps:
0:57 - Explanation of AI-powered content moderation
2:57 - Using RAG for brand-specific engagement
5:22 - Balancing AI automation with human oversight
8:28 - Prompt engineering and human-reinforced learning
9:00 - Using AI for creative storytelling in marketing
12:27 - Manual moderation techniques before AI tools
14:00 - Creating a structured approach to social media engagement
17:32 - Understanding brand health reports and benchmarks
21:38 - Analyzing sentiment and emotions in social media campaigns
26:53 - Key takeaways for growing on social media using AI
30:46 - Closing remarks and contact information