In this episode of SuperMarketers, we are joined by Neama Dadkhahnikoo, Outbound Product Manager at Google Cloud's Cloud AI. With an impressive background in AI and its applications at Google and XPRIZE, Neama brings a wealth of knowledge to the table, particularly in the realm of Cloud AI. Topics covered in the conversation: - Insights on how AI can be critical in improving productivity, especially in creating and managing content. - How AI can be utilized for more effective data analysis, leading to better marketing strategies and decision-making. - The significance of understanding your audience and ensuring data representation in AI models to achieve accurate and relevant outcomes. - How Marketers can stay agile and experiment with AI tools to discover unique applications that could benefit their specific contexts.
Neama Dadkhahnikoo on Linked In
Show Highlights:
3:45 - Introduction to Neama Dadkhahnikoo and his role at Google Outbound, focusing on Cloud AI.
6:00 - Discussion on the daily applications of AI in marketing and productivity, and its impact on market strategies.
8:05 - Neama shares unique AI use cases in data analysis and customer representation, emphasizing diverse data sets for accurate AI outcomes.
12:18 - Exploring AI's capabilities in enhancing email and presentation productivity, and customizing AI models for specific business needs.
14:22 - Insights into the future of AI in marketing automation and the importance of human oversight in automated processes.
16:29 - Best practices for structuring prompts to get the most effective responses from AI tools in marketing tasks.
18:57 - The role of data annotation and human feedback in improving large language AI models, and their relevance to marketing.
21:07 - Neama talks about integrating AI with marketing analytics for deeper insights and better decision-making.
23:12 - Future vision of AI in marketing: Recommendations for marketers to prepare for an AI-driven landscape.
25:42 - Closing remarks: Neama's advice for aspiring marketers to leverage AI in their marketing strategies effectively.