The rise of AI is changing marketing strategies. But does generic AI content help or hurt your SEO? In this episode, Bernard Huang of ClearScope reveals how to leverage AI to create high-quality marketing content. We discuss the capabilities and limitations of large language models, prompting AI effectively, conveying authority, and more. You'll Learn: - Why generic AI content adds no value for Google searches - How to direct AI to produce authoritative first drafts - The role of manual search evaluators in evaluating content - Tactics for using AI to create templates and outlines - When AI accelerates vs hinders the marketing process - How to build trust and authority in the age of AI
Bernard Huang is the Co-Founder at Clearscope.
Clearscope helps thousands of content teams from businesses like Adobe, Shopify, Condé Nast, Nvidia, Deloitte, Intuit, and HubSpot drive more search traffic.
Clearscope is a small, bootstrapped team that's built a best-in-class product that is already doing millions in revenue as a leading tool for SEO and content marketers.
Find Bernard online:
HIGHLIGHTS:
01:45 - Bernard explains how ClearScope helps optimize content for search engines by identifying important keywords and entities.
08:20 - He discusses how AI content often just summarizes what Google already knows, so doesn't add value. But human-directed prompting can make AI content more unique.
13:40 - Examples of how Bernard uses AI assistants like ChatGPT for quick drafts, templates, and brainstorming ideas.
21:00 - Tips for crafting AI prompts to create high-quality content, like giving the AI a specific blogger persona and intent.
31:20 - Bernard explains how AI is making people distrust written content, so brands should focus more on quality over quantity